IeBay Iinc
Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia Ia BRANDING Ia I I I I I I I I I ASSIGNMENT STUDENTS : I COMPANY: Ia I I I I eBay I inc
Table I of I Content: 1. a General I information 2. a Evaluation 3. a History I of I logo 4. a Competitors 5. a 4Ps: 6. a Product 7. a Price 8. a Promotion 9. a Place 10. a Opportunities 11. a Threats 12. a Reference…
PART I 1 General I a information I about I the I company: Name: Ia Ia eBay Ia inc. Service: Ia Online Ia shopping. Location: Ia San Ia Jose, Ia California. Founder: Ia Pierre Ia Omidyar Ia (Iranian-American Ia computer Ia programmer). Category: Ia E-commerce Slogan: Ia "Connecting Ia I I I I I Buyers I I I I I I Ia and I I I Ia Sellers I I I I I I Ia Globally," Ia Segment: Ia Comprises Ia Commercial Ia center, Ia Classifieds, Ia and Ia StubHub Ia income Ia from Ia a Ia lot Ia of Ia notices, Ia first-party Ia stock Ia programs, Ia classifieds Ia expenses, Ia and Ia income Ia sharing Ia courses Ia of Ia action. Ia Positioning: Ia The Ia progressed Ia e-commerce Ia coast Ia proposes Ia companies Ia to Ia move Ia the Ia schedule Ia commerce Ia show Ia up Ia where Ia center Ia on Ia "standardized Ia things, Ia homogeneous Ia advance Ia and Ia long Ia thing Ia life Ia cycle" Ia to Ia the Ia unused Ia trade Ia outline Ia where Ia center Ia on Ia "edited Ia and Ia customized Ia things". Ia E-commerce Ia requires Ia the Ia company Ia to Ia have Ia the Ia capacity Ia to Ia fulfill Ia the Ia different Ia needs Ia of Ia specific Ia clients Ia and Ia allow Ia them Ia with Ia more Ia wide Ia open Ia up Ia of Ia things. Target I I I I I I Ia group: Ia Male I I I I Ia people Ia (17-25 Ia ages) I for I electronic I items I and I smartphones. Male I people I (24-45 I ages) I home I or I car I equipments. Female I people I (24-25 I ages) I healthcare, I fashion I and I make I up. Female I people I (24-45 I ages) I skincare I and I healthcare. Parents I (25-40 I ages) I Toys I and I clothes I for I children. Both I genders I (25-40 I ages) I cothes I and I accessories, I home I tools.
Students I (18-30 I ages) I office I supplies I and I electronic I gadgets. Workers I (25-42 I ages) I office I supplies I and I industrial I equipment I and I motors. Area Ia I I I served: Ia Among Ia the Ia world. Website: Ia I I I I www.ebay.com